I start by stepping out of my shoes and in to my clients, or the new brand. Be completely objective. I wipe the slate clean and allow myself to envision as if this was my own company, not just a designer commissioned for a task. I like to take in what the client/brand envisions as if it were my own. In that way I can see my new vision and allow my design skills to adapt or completely morph in to a new style of thinking and creating. I can then apply what I already know and work it within my new mindset of designing.
I love knowing I created something and my client is 100% satisfied with the work I've done. Being creative just doesn't seem like a job to me, I enjoy it way too much.
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